The young heir of a corporate empire runs away from home seeking an ordinary life, only to become the target of a viral prank show. The program hires beautiful women to tempt men on the street, then publicly humiliates them. When a campus beauty tries to seduce the heir, he turns the tables and humiliates her instead. As the show sends more women after him, he finally reveals his true identity as the sponsor's son, delivering the ultimate slap to the stunned production team.
